The initial idea was just to create a website. There weren't a lot of parameters that I had to go by, he just wanted a clean and functional website. Something that wasn't too "tattooey" and a little more "professional". I browsed through a few options and decided to surround the theme around a masonry style gallery for his portfolio. The most important aspect to the website was that we show off his work, style and capability to bring the customers ideas to life. The gallery loads all the images as you scroll, both from the home page and a dedicated gallery page, but the best part was being able to stay on whichever page while selecting a filter to narrow down your search options. This was super important to be able to provide potential customers the easiest way of browsing without having to move back and forth through pages or images in a more conventional gallery or blog style theme. The rest of the site just kind of came together from there. You can visit Sanchez here!
A big chunk of creating any website is the content that goes within it. Being a small business and artist means there is no room for stock photography or generic content, so I shot some original stuff to flesh out the site with.
Sanchez' brand is in his illustration, so it was a no brainer to use imagery of something he had been feeling lately. Be it through Hotdogs, tacos or his latest incarnation as a chilli, Sanchez brand remains in his style paired with informative simplicity.